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Apps / Kraft - SEO Breadcrumbs & Nav

Kraft - SEO Breadcrumbs & Nav

Breadcrumb navigation and JSON-LD, from the menus you already have.

What the shopper sees

Pick a product. Both panels follow it.

Northmoor already had these categories in its navigation menus. The app reads that structure, so there is no second taxonomy to build and nothing to keep in sync by hand.

What Google sees

Pick a product. The visible trail and the JSON-LD are generated from the same menu structure, so they cannot drift apart.

The problem

A deep catalogue buries its own products. Most themes ship no breadcrumb trail, so shoppers cannot climb back up and Google cannot see the structure to build rich results from.

How it works

Where the structure comes from
The navigation menus already in your admin.
What Google gets
BreadcrumbList JSON-LD that matches the visible trail.
How it renders
Server-side Liquid. No JavaScript, nothing to slow the page.
Languages
34, so translated storefronts keep their trail.

Install it and try it on your own catalogue

Pricing, screenshots and reviews live on the Shopify App Store listing, where the install button is.