Field notes
Engineering notes from real merchant work. No listicles.
2026-10-13 / 5 min read
Shopify Plus vs Advanced: when is Plus worth it?
B2B, checkout extensions, your own Functions, expansion stores. What Plus actually adds, and the signs you do not need it yet.
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2026-10-13 / 6 min read
Magento vs Shopify: which one fits your business?
Who carries the platform, where custom code lives, what upgrades cost you. And when staying on Magento is the right call.
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2026-10-13 / 6 min read
Salesforce Commerce Cloud vs Shopify: which one fits your business?
The licence, the cartridges, Einstein and the hiring problem. An honest comparison, including when to stay.
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2026-10-13 / 6 min read
SAP Hybris vs Shopify: which one fits your business?
Who runs it, where custom logic lives, how deep B2B goes, how fast you can change things. And the cases where staying on Hybris is the right call.
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2026-10-08 / 6 min read
How do I find out what Google knows about my products?
Three checks in ten minutes, and the misreading that catches almost everyone, including us. Price is nearly always there. The rating almost never is.
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2026-10-08 / 6 min read
My Shopify store got slower and I do not know why
We measured the same homepages a week apart. One went from 3.3 MB to 18.1 MB in six days, with no redesign. The five usual causes, and how to find yours.
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2026-10-08 / 6 min read
How do I know if my Shopify store is accessible?
Five checks in fifteen minutes, what the EU rules require, and eight real stores where up to 82% of homepage images say nothing to a screen reader.
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2026-10-08 / 7 min read
Salesforce Commerce Cloud to Shopify: what moves, what does not
A plain map of a Demandware migration: the data moves well, the cartridges do not move at all, and the integrations are usually the real project.
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2026-09-24 / 7 min read
How to tell if AI assistants recommend your products, and the tools that track it
Three free checks, the tools that track AI answers every week, and what to fix if ChatGPT, Claude and Google never name you.
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2026-09-24 / 7 min read
SAP Commerce Cloud to Shopify: what moves, what does not
A plain map of a Hybris migration: what copies across, what gets rebuilt in a different shape, and what you leave behind for good.
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2026-09-17 / 8 min read
How to improve your Shopify storefront
The whole checklist: speed, page movement, apps, errors, accessibility, and the data Google reads. What to check, what good looks like, how to fix it.
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2026-09-10 / 4 min read
A French store, minus the translation app
A Montreal store paid for a translation app that slowed every page and failed mobile Core Web Vitals. We moved the French into the theme. Faster, and one bill gone.
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2026-09-10 / 5 min read
How AI shopping assistants decide which products to recommend
Shoppers now ask AI what to buy. Assistants read your machine data, not your hero video. Most stores send them almost nothing.
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2026-09-10 / 4 min read
Your store throws errors on every visit. Nobody is looking.
We opened the browser console on big Shopify stores. One logged 93 errors on a single page load. Check yours in one minute.
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2026-09-10 / 5 min read
Your reviews may never reach Google
We read the product data of six big Shopify stores. Five send no review ratings to Google - no stars in search, nothing for AI assistants.
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2026-09-10 / 5 min read
The shoppers your store cannot see
We tested big stores with the tools blind shoppers use. One page had 414 unnamed buttons. EU rules have applied since June 2025.
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2026-09-09 / 5 min read
The page that moves while people try to buy
Layout shift in plain words: why a page jumps under the shopper's finger, and how to stop it. With a real 0.975 measurement.
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2026-09-09 / 4 min read
How heavy is a Shopify homepage?
We weighed nine real homepages. The lightest was 0.8 MB, the heaviest 18.3 MB. Where the weight hides, and how to cut it.
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2026-09-09 / 5 min read
We measured nine Shopify stores. The average homepage runs 113 scripts.
Original data from nine established retailers: script counts, page weight, layout shift. Most of every homepage is third-party code.
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2026-09-04 / 6 min read
Magento 2 to Shopify: what moves, what does not
A plain map of the migration: products, customers, orders, URLs. What moves cleanly, and the one thing that cannot move.
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2026-09-04 / 6 min read
Delay Shopify third-party scripts until first interaction
Make a store fast when the theme is not the problem: hold chat, email, and notification scripts until the shopper moves. With code.
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